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About New Lands
Committee Chair Lord Ponsonby of Shulbrede highlighted that, since 2020, the growth of online marketing techniques and associated harms have shifted the debate substantially.
“The time was right to reassess this crucial policy area, focusing on the topic of gambling advertising where the former committee’s strong recommendations have been largely unaddressed and where substantial developments in the gambling advertising landscape since 2020 have demanded a re-evaluation of the policy options,” he said.
The committee has advocated for applying a public health framework to gambling advertising regulation. It criticised the existing patchwork of self-regulation, noting the Advertising Standards Authority (ASA) codes, co-regulation for broadcasts and industry-led voluntary measures, were inadequate.
About New Lands
The commercial hook is scale. According to the developer, the sequel aims to deliver a more volatile experience, supported by a top payout of 40,000 times the stake. That figure sits above the original. It signals a deliberate move toward the higher end of Nolimit City’s already extreme-volatility catalog.
The release carries the studio’s familiar configuration approach. Duck Hunters 2 launches with a 96.00% RTP configuration as its highest available setting, alongside alternative versions with RTP levels of 94.05% and 92.01%. The game carries an extreme volatility rating and allows bets ranging from €0.20 to €100 per spin.
The reason Duck Hunters 2 is worth flagging as news is what its format says about where the wider market has landed. Position-multiplier math, in which individual grid cells accumulate multipliers across cascading wins, has become one of the most widely adopted mechanical families in modern slot design.
What is New Lands?
While the Polymarket/Yahoo Finance situation is one of the earliest examples of a severed relationship between a prediction market operator and a media entity, that doesn’t mean those “divorces” will permeate the two industries.
There’s widespread belief that old guard media companies are incentivized to feature event contract data on their sites or reference it in select publications as a way of better connecting with younger readers and viewers.
Then there are the financial implications, namely new revenue streams. Prediction market operators typically pay media companies to integrate their data while some outlets also earn referral commissions for driving new business to yes/no exchanges.