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About Ultimate Hot
Bengtsson described the growth and early signs of success across the platform as “encouraging”.
“Growth continues to be driven by existing customers in slots and casino, although we are starting to broaden our offering through our sport business where recent momentum has been building.”
While Sun International did not disclose SunBet’s current share of the South African online market, the company in March said it had plans to double its market share.
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But in the UK Entain’s share price weakness is less about prediction markets and more about tax, debt and confidence.
The company reported approximately £3.6 billion of net debt at the end of June, with reported leverage of 3.1x underlying EBITDA. Online underlying EBITDA fell 5% in the first half despite 7% growth in online net gaming revenue. The tax impact has been substantial.
The UK government increased Remote Gaming Duty (RGD) from 21% to 40% from 1 April. Then from April 2027, a new 25% General Betting Duty rate for remote betting will apply, although remote bets on UK horse racing are excluded from the new rate.
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“In terms of the SunBet business, there might be opportunities to consolidate locally, but there might also be opportunities outside of South Africa. We are looking at all of it, but we have a very high bar for what we deem to be good investments.”
SunBet launched in Namibia in May, with Bede Gaming powering its platform.
SunBet also utilises Bede Gaming’s platform in its other two markets of South Africa and Botswana, the latter of which it entered in 2024.
