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I have to admit it’s a strange feeling knowing that it’s all coming to an end. I never actually thought that I would be here when they flipped the switch and turned off the lights at Calvinayre.com. I wouldn’t trade my time at Calivnayre.com for anything else in my professional career, it’s been an amazing ride. My pitch to get my foot in the door was simple, I wanted to work for the Rolling Stone of the casino world and without a doubt, it’s been the greatest education in my writing career.
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“[At] above roughly 150 players per manager, personal knowledge stops scaling. The fix is not fewer players or more managers – it is showing each manager which few accounts actually need them today,” she added.
Satisfaction with existing tools scored an average of 6 out of 10. Co-author Gali Hartuv, CEO and co-founder at WarriorLab described this “middling satisfaction” as “the most expensive kind”.
While VIP managers welcomed AI for prioritising their workload, the report suggested they remained cautious about delegating a final judgment to opaque automated systems.
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For Splash Tech founder Adam Wilson, RubyPlay’s acquisition of his company is not simply the coming together of two complementary suppliers. It is an early indication of where the wider supplier market may be heading.
The deal adds Splash Tech’s free-to-play games and supplier-agnostic jackpot engine to RubyPlay’s existing portfolio of free spins, rewards, missions and tournaments. In doing so, it strengthens RubyPlay’s evolution from a content-led provider into a broader content and engagement tools company, giving operators a way to add engagement mechanics across existing and third-party portfolios without building those capabilities from scratch.
Wilson expects others to follow.