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How to play Rainbow Mania
The format, however, cannot simply be copied and pasted from one market to the next. “We’ve found that the more localised the offering, the better,” Wilson says. “We’re talking about building anything from sumo wrestling to Love Island, as well as the headline sports. Ice cage fighting has been a popular one in a certain market for us.”
It is an eclectic list, but that’s kind of the point. Relevance can mean a global sporting event in one market and a far more niche (see ice cage fighting) obsession in another. Splash Tech’s job is to find the experience that fits the audience, rather than expecting the audience to fit the product.
If free-to-play builds familiarity, Splash Tech’s jackpot engine is intended to provide a common thread across an operator’s offering, even when the games themselves come from dozens of competing studios.
How to play Rainbow Mania
The value of this release lies in what it says about franchise strategy. The Big Bass series has become one of Pragmatic Play’s most reliable engines, and reskinning a proven math model with seasonal theming is a low-risk way to keep the brand visible during a commercially significant window.
Halloween is a natural peg for that approach. It gives operators a topical, franchise-branded title to feature in October promotions without asking players to learn a new system. The friendly Count Dracula fisherman and trick-or-treat trimmings supply the seasonal hook while the underlying fish-collection loop does the heavy lifting.
signals how far Pragmatic Play is willing to push iteration on a recognizable mechanical family
What is Rainbow Mania?
As of 6pm ET, the Seahawks had a 62% probability on Polymarket to defeat the Patriots in Wednesday’s opener. Conversely, Polymarket traders gave the Patriots a 39% chance to pull the upset. At those odds, a $100 contract on the Pats carries a payout of $247.35.
James’ multi-year partnership with DraftKings expired earlier this summer, Yahoo Finance reported.
Matt is primarily responsible for long-form feature coverage on complex sports betting scandals. He also provides coverage on finance, M&A and other technological developments.
